Juun.J Revs Up PUMA's "Speedcat" With A Dark Twist
South Korean brand Juun.J is back at it again with PUMA. Known for its ability to elevate anything and everything with its signature dark allure,...
GloRilla And Kehlani Join Forces For "Xmas Time"
GloRilla and Kehlani drop their first collaboration, "Xmas Time."
GloRilla's Friday takeovers don't seem to be slowing down. Instead, the Memphis rapper is taking over the holidays, too. Released...
Toys, Trinkets and Charms To Add to Your Wish List... And to Your Bag
This year, charms, trinkets and toys have taken our outfits, homes and overall style to a whole new level. Bag charms are no longer just a...
Jisoo Joins Anya Taylor-Joy and Willow Smith in Dior Beauty's Latest Campaign
Back by popular demand, Dior Beauty is reimagining its iconic "Dior Addict Lip Glow" with twists on its classic formula and a new visual campaign starring...
Fenty Skin's Limited-Edition Gift Set Will Have You Shining Bright Like A Diamond
The secret to Rihanna's radiance, whether she's lounging poolside or stepping onto the red carpet, is, of course, Fenty Skin. In a story posted to...
FEBEN and Sistah Space's Latest Collaboration Helps Survivors Heal
Ethiopian designer FEBEN and PUMA partner with London-based charity supporting survivors, Sistah Space.
Aiming to create a safe space for women, FEBEN hosted an all-day life drawing...
Streamer Giovanna Ramos Stars in the New GUESS Originals Holiday Campaign
GUESS Originals just dropped its new Holiday 2024 collection, getting up close and personal with rising talents Giovanna Ramos and
The Best Makeup Drops of 2024
A new day, a new Hypebae Beauty Awards category and five fabulous new winners to celebrate. But before we dive into the brands and founders making...
Soma Ayurvedic Launches Gourmand Fragrance with New Creative Lead
Soma Ayurvedic, the fragrance brand known for its Ayurvedic-inspired beauty products, is ready to launch its latest scent, "Vanilla Muse." This is the brand's first...
Pinterest Declares 2025 as the Year of "Aura Beauty"
Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that "aura...