I'm Convinced Everyone Needs This Unexpected Basic
At this point, you’e probably caught on that I love got curate a great collection of wardrobe basics in my closet. From turtlenecks to
I'm a Fashion Director, and I'm Sure These Are the Best Cozy Items to Buy Now
When we’re looking for expert style advice and fresh shopping inspiration to consider for the season, we routinely turn to Shopbop’s fashion director Caroline Maguire. After all, her...
Shop 25 of This Week's Best New Arrivals
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week I search high and low to find the best in...
31 Valentine's Day Gifts That Make Sense in 2021
It may seem like we all just finished buying holiday gifts (which we basically did), but it's time to think about Valentine's Day now, and what we're going...
I Was A WWW Fan Before I Became An Editor, Here's 8 Brands I Found On The Site
Before I was an editor here at Who What Wear, I read the site as a fan for years. (Life comes full-circle, doesn't it?) I remember learning about brands that are...
6 Random Top Trends That Are 100% a Thing Right Now
First of all, not all trends are created equal. There are the overarching silhouettes we discuss in our big trend report each season and then there...
This Trend Is Officially Outselling Jeans and Leggings
Surprise, surprise—sweatpants are selling like crazy right now. I hope you read that with a healthy dose of sarcasm because based on the number of sweatpant stories we've published...
I Ordered 3 Under-$50 Basics From Amazon on a Whim—Here’s My Honest Review
Ordering basics on Amazon isn't something I'd say is easy, as far as shopping is concerned. The options are vast and things can quickly get overwhelming, but I'm...
18 Pretty Hair Accessories That Made Me Do a Double Take
I feel like I've spent so much time on Instagram this year that it takes something truly special for me to pause from scrolling. Obviously, we've all logged more days at home...
How Dr. Barbara Sturm’s Unique Skincare Philosophy Changed the Beauty Industry
Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear,...