The "Boring" Basic I Lowkey Need In My Closet Immediately
With the rise of the comfy wardrobe, we’ve seen the resurgence of some “boring” basics. Among them, button-down tops, slouchy pants, and leggings,...
The Best Colors to Wear in 2021, According to Your Zodiac Sign
How are you shopping for the year ahead? There’s no doubt here at Who What Wear we love to inform you about all the latest trends,...
Here’s What 11 Fashion-Forward French Girls Are Buying (and Ditching) for Spring
Did anyone else start the year with a closet cleanout? For the past few weeks, I’ve been tackling my chaotic wardrobe—re-assessing what items I love, what...
We're in Our 50s and Are Prioritizing These 2021 Trends
Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 59-year-old style guru is now settled in Los Angeles with...
My Sister Is a Working Mom—Here Are the 10 Functional Basics She Relies On
Growing up, my older sister was my first style icon (I wouldn't think something was cool till I got her opinion on it), and to this day we still...
The Best Sports Bras, According to a Runner, Athlete, Dancer, and Yogi
If finding a well-fitting bra is a challenge, then shopping for that of the activewear variety is another beast entirely. We not only want to find a
True Story: I Cleared My Skin in Three Days Thanks to This LED Face Mask
Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day in January that features a first-person account of shaking up an...
The 6 Coat Trends I’ll Gladly Embrace Winter For
G-String Bras Are the New Lingerie Trend Taking Hold
Step aside, string bikinis and thongs—bras want in on the dental floss action too. Lately, I've been noticing a ton of bras with ultra-thin bands and...
7 Style Rules French Women Always Follow
What are the mysterious qualities that make French women so stylish? Words like “effortless” and “undone” come to mind, but we suspect it’s partly the things French women don’t...